In a world where cultural narratives often risk fading into the background, @aseel.al.yaagoub stands as a vibrant testament to the power of art in preserving and celebrating heritage. Through her distinctive style, Aseel breathes new life into traditional Saudi and Gulf motifs, weaving them into contemporary expressions that resonate with both nostalgia and modernity.
A Journey Rooted in Tradition and Innovation
Aseel’s artistic journey began with a deep appreciation for drawing and painting, evolving over time from realism to a more abstract, expressionistic approach. Her work reflects moments from daily life, Saudi and Gulf heritage, and cultural elements in a distinctive and creative way, where she reimagines traditional symbols and motifs with a contemporary vision. This fusion of past and present creates a rich visual narrative that invites viewers to connect with the stories of her environment.
Her admiration for artists like Taghreed Al-Baghshi, Zainab Al-Mahouzi, Marwa Al-Najjar, and Bayan Yassin, who depict heritage in their work, further influences her approach. Internationally, she draws inspiration from Claude Monet’s technique in capturing light and movement, and Vincent van Gogh’s vibrant colors and bold, expressive strokes.
Artistic Style and Techniques
Aseel employs mixed-media techniques, layering different materials and colors to create depth and unique textures in her artwork. She often leaves room for spontaneity, allowing unexpected elements to emerge, which gives each piece a unique, distinctive character. This approach not only showcases her technical skills but also reflects her willingness to experiment and innovate.
One of the most distinctive features of her characters is their noses. Aseel believes that noses, in their various shapes, are unique and beautiful, which is why she enjoys highlighting them in her portraits. This attention to detail adds a personal touch to her work, making each piece feel intimate and relatable.
Notable Works and Projects
Among her cherished pieces is “The Family,” which portrays her parents and symbolizes warmth and care. Incorporating elements like fabric from her father’s shemagh and stitching by her mother, this artwork holds deep sentimental value.
Another significant project is “A Night of Joy,” a series of six paintings capturing celebrations in the Eastern Region. This series reflects her childhood memories and continues to resonate with audiences to this day.
Aseel’s collaboration with Sephora for Saudi Founding Day 2025 further exemplifies her ability to blend heritage with modernity. The digital illustrations she created for this occasion celebrate Saudi beauty and culture, featuring elements like henna-adorned hands and women in cultural attire applying makeup, set against traditional Arabian architecture.
If you’re captivated by Aseel’s art, be sure to follow her on Instagram at @aseel.al.yaagoub. Her feed is a celebration of Saudi culture, heritage, and the beauty of everyday life, offering a glimpse into a world where tradition and innovation coexist harmoniously.
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